You recently secured a medical practice business loan and ventured into establishing your own medical practice with the hope that you will change the healthcare landscape – while enjoying your independence. However, a few months down the line, your consumer traffic is still significantly low….
Medical practice loans are a great way to invest in your business’s marketing strategy. While marketing may seem like the last thing on your mind when there’s new equipment, new staff, and busy schedules to consider, successful marketing is one of the most effective ways to help your business grow. Today, online marketing should be at the center of any healthcare practice’s overall marketing strategy. You can start small, such as with an email campaign, and go on to launch or revamp your entire website. Having a positive online reputation is essential to bringing new patients into your medical or dental practice. A poor rating in online search queries will often lead customers to look elsewhere for their healthcare needs. If you would like to expand your marketing strategy, contact us today to see if you qualify for one of our many loan options.
Automation is an innovative and effective way to increase revenue, productivity, and customer satisfaction. Thanks to new technology, no longer does your staff have to waste hours manually entering data in order to ensure that your business information is up to date. Electronic forms allow patients to provide your medical practice with most of their paperwork before their first visit to the office. Automation programs will allow this information to instantly sync with your medical practice management software, significantly streamlining the patient-intake process.
Other uses of automation include text and email reminders, ensuring that patients don’t miss their appointments, and that they remember to schedule regularly. According to the Internet Journal of Healthcare Administration, text message appointment reminders can reduce no-show appointments by up to 36%. Another great way to automate your medical or dental practice is by setting up a patient portal. Patient portals allow patients to schedule or reschedule their appointments, access their history, and confidentially view their lab results. Unfortunately, patient portals and other automation software can seem costly for a growing medical practice. With the many financing options at Ameritech & Associates, you can get the capital you need to provide your patients with the service they deserve.