02 Aug 4 Ways to Market Your Medical Practice in 2019
You recently secured a medical practice business loan and ventured into establishing your own medical practice with the hope that you will change the healthcare landscape – while enjoying your independence. However, a few months down the line, your consumer traffic is still significantly low. Such a scenario can be quite debilitating to a professional’s morale and finances, and debilitating to your medical practice.
As the healthcare industry changes, so do the competition and consumer preferences. Healthcare professionals need to adapt and find new ways to reach their target audiences. So how do you make your medical practice’s brand visible and attractive? Although there are numerous ways to market your medical practice, we will focus on 4 legitimate digital strategies that are effective in 2019.
Social Media Posts – Paid Advertisements
Do you have a profile for your medical practice on Twitter, Instagram, Facebook, YouTube, or other social media platforms? By using social media marketing, you can connect with your medical practice patients and a consumer base of over 3 billion social media users.
Social media marketing is an effective strategy to attract new customers and even increase medical client retention. How so? It is approximated that referring consumers to a product or service on social media increases the probability of purchase by up to 71%. There are many different healthcare providers in the market. So how do you make your medical practice stand out and gain a competitive advantage? Useful and engaging social media content encourages medical patients to visit and return to your medical practice.
If you want to improve the result of your social media campaign significantly, consider launching paid social media ads, promoting your medical practice. Facebook recently reduced the effectiveness of organic (free) marketing in its platform, leaving paid ads as the best option for your medical practice. Additionally, paid social media advertisements offer important benefits, such as sending marketing posts to a targeted audience, which would be both our current medical practice patients and potential patients as well.
2) Content Marketing – Medical Articles
Did you know that 84% of online consumers expect you to provide meaningful and entertaining content, which would be targeted towards your medical patients? You can leverage the marketing potential of content marketing by writing articles or guest posts for medical publications and established blogs.
Content marketing in the healthcare industry allows a medical professional to provide informational, relevant, and engaging content to potential patients. It increases brand awareness, user engagement, patient loyalty, and lead generation — all of which is important for your physician practice. By demonstrating your expertise, training, and knowledge in your practice, you can establish yourself as an industry leader. It also portrays your professionalism and gives your medical practice a human voice that viewers can relate to and follow.
3) Email Marketing – Newsletters
According to recent statistics, it is estimated that there are nearly 6 billion active email accounts in 2019. It is therefore good news to learn that email marketing is one of the most effective ways to engage with potential medical patients. You can foster a long and positive relationship with your email subscribers by providing informative newsletters, appointment reminders, and industry news — all of which your medical patients love and appreciate.
Email is especially desirable due to its low cost and one of the highest returns on investment (ROI). Another benefit of email marketing to your medical practice is the ability to send targeted information to segmented audiences – differentiating subscribers based on their concerns and interests. Email marketing also enriches your physician services delivery by providing simple conveniences such as reminding patients of upcoming appointments.
5) Business Listings
Have you listed your medical practice on Google? If not, head over to Google.com/business and “Get on Google” immediately. Why is this necessary? When you search for a keyword in your medical practice, such as doctor, you will likely see a list of nearby medical facilities. By not taking the simple initiative of providing complete and accurate information of your medical practice for listing on Google, you are hurting your marketing efforts and losing potential patients to competitors.
In addition to Google Business Listings, you should also strive to have your medical practice featured on other listing websites such as Yelp, Facebook, or medical-specific sites. This increases your ranking on Google results and also improves the exposure of your medical practice.
All the Best!
Now that you have an idea of some of the tactics to reach, engage, and retain potential customers, you can create a winning marketing strategy for your medical practice. However, it is important to keep in mind that trends and consumer preferences change over time. Ensure you stay up to date with emerging trends and best practices in healthcare marketing. With a well-drafted and updated marketing strategy, targeting medical patients, you should be able to attract more patients in the near future.
WHY CHOOSE AMERITECH & ASSOCIATES
If you are looking for a medical practice loan, perhaps to open up an additional medical office or your adding additional medical services, contact Ameritch & Associates today. We’re the leader in medical business loans. We are known for our superb customer service, our amazing rates on our physician term loans, and the flexibility we offer with our physicians line of credit. When you need a medical business loan, turn to us first. — all the best from Ameritech and Associates.
- Daniel Desta
- CEO of Ameritech & Associates